Name: Amy Hebdon
Company: Paid Search Magic
Favorite Quote: “A problem clearly defined is already partially solved.”
Favorite Book: 7 Habits of Highly Effective People – Stephen Covey
Here are the 10 questions and her answers:
1. Why did you choose business?
I’m driven by meaning and connections. I love that with paid search, we’re helping 2 sets of people (company and customer) solve their immediate problems.
2. What was your first business idea and what did you do with it?
I think my very first business idea was giving art lessons to my neighbor when I was really young. I remember standing at their door with my sample in hand, asking if their daughter wanted to “learn to draw like this.” I don’t think that lasted very long, to be honest.
3. How did you get started in current business/startup?
I wanted to have the autonomy to choose my clients. They’re getting my best work and energy, so we need to have a good alignment and strong partnership. After years of agency life where I had to work with any client that would pay us, I’m very happy to have a say in whose businesses I’m helping to grow.
4. What do you wish you knew before you started your first business?
I wish I understood that success was inevitable if I had a system and a strategy that I followed.
This is something I’m continually learning! I’m kind of discovering authority marketing after years of being focused on a totally different type of marketing strategy. Slowly but surely I’m adding podcasting, speaking and guest posting to my toolbox.
I was a massage therapist for a few years, and I would always experiment with what drove more tips. For chair massage: hair pulled back or down? For longer sessions: what signs did I have displayed in the waiting room? How did I approach receiving payment?